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Event Details
I social media sono un articolato strumento strategico di promozione e brand reputation building per le aziende, da quelle locali alle multinazionali. Il workshop presenta una panoramica sui social network attualmente più efficaci, essenziali per creare un social media mix di successo per la promozione del proprio brand.
Durante il workshop saranno illustrate alcune case history di successo, presentate dalle Aziende direttamente interessate.
Programma
- Un social network è davvero sufficiente?
- Dal media mix al social media mix: prima si parlava di pianificazione sui mezzi, ora si parla di pianificazione sui social network
- I social network non sono tutti uguali: dati e breve scheda di presentazione sui principali social network
- Cosa è social e cosa non lo è. Trnd, Zzub, Groupon &co
- Facebook: qualche dritta (Gruppi, Pagine, Applicazioni, Advertising, Inserzioni)
- Case history di vero successo
- Case history di vero insuccesso
Al termine del workshop sarà servito un aperitivo offerto dalla società MEDITA.
When & Where
Via Tirone, 11
00146 Rome
Italy
Friday, December 16, 2011 from 6:00 PM to 8:00 PM (GMT+0100)
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